This premise is even more important when what you need to communicate is the arrival of an event.
The best thing is to ask yourself some questions that will help you better define the audience you want to target with your messages.
This will be crucial if you want to save money, maintain a loyal customer base and do your work more efficiently.
These are some of the questions you must face :
If it's a physical event, you'll need to think: Who will be able to attend, based on their physical proximity?
Who is the event aimed at? CEOs? Entrepreneurs? Students?
Do you already have a solid connection with that audience?
What is the demographic profile of potential attendees? Are they young? Older? Men? Women?
What would they seek to solve by participating in your event?
This series of questions (or, actually, their answers) will not only help you define the audience to whom you will send your messages.
They will also be important for choosing the communication tone , the frequency of shipments, the type of content and all the elements that make up a good Email Marketing strategy.
Determine the series of Emails you will send
If you thought this would just be about indonesian phone numbers sending out a submission and waiting for the flood of subscribers, bad news for you.
Ideally, you should plan a sequence of emails ahead of time to ensure that no guest is left out of your event.
At Doppler, for example, we are organizing EMMS 2017 for October 19 and 20 .
This is a great international marketing event, online and free.
Although we have not yet sent anything to our Base, we have already planned all the Emails that our audience will receive and even the automation is already programmed.
Promotional email marketing campaign example - EMMS17
Here we share with you an idea of how to structure your Campaigns, but of course, each case is different, so think carefully about yours:
Invitation email
A couple of weeks before the event, you should send a first email, inviting your target audience to subscribe.
Don't forget any detail, because it could be a fatal mistake.
Where will it be? How to get there? When will it take place? How much does it cost? Why shouldn't you miss the event?
Confirmation email
There is nothing worse than filling out a form or registering on a site and not being sure that you have actually completed the action.
Take a look at the confirmation email prepared for SEMrush's #DTD17 event on November 22nd.