Let’s look at some metrics that will help you reap the rewards of using a product-led growth flywheel.
Time to Value TTV
TTV is the time it takes for a new user to reach the activation moment.
Your goal should be to get this metric as low as possible - you want it down to minutes, not hours or days.
The faster you get users into the activation step, the more likely they are to stay.
TTV indicator target
Your goal is to minimize your time to value. The faster your sri lanka mobile database customers discover the value of your product, the better the chances that they’ll stick around for the long term. Never stop taking steps to lower your TTV.
How to measure TTV
Measuring TTV starts with defining what your customers perceive as value, and then you can determine how best to calculate the metric. For example, if your customers gain value by accessing a resource library after creating an account, you can track how long it takes them to reach this stage.
Product Qualified Leads PQLs
PQLs are potential customers who have already experienced the value of your product.
These are typically activated users with free trials or freemium accounts – leads you know are ready to pass on to your sales team.
If you are talking about PQL, you will already be dealing with free users for sales conversion, probably in the adoption phase.