*Please note that there are strict guidelines when executing an influencer strategy or sponsored ads in Xiaohongshu. For example, if the selected influencer has more than 5K followers, one must mark the post as an ad or commercial activity. Refer to Xiaohongshu guidelines for details.
INVESTING IN XIAOHONGSHU’S PAID ADVERTISEMENTS
Xiaohongshu sells various advertising products for brands. If you have doubts about the effectiveness of influencer marketing or organic marketing, choosing a more traditional way can be a safe way to start.
So far, brands from education, wedding, and furniture industry indian phone number sectors have shown good results from paid advertisements.
Ad types on Xiaohongshu
Different types of display ads can be linked to H5 pages, stores, notes, etc. Cost-per-click of the paid advertisements starts at 0.3 RMB/CPC; the minimum ads fee is 5K RMB. However, paid advertisements also follow strict guidelines. For example, industries like finance and social media are not allowed to roll-out ads and brands must verify certain requirements, etc.
*Refer to Xiaohongshu guidelines for details.
GENERATING BUZZ FROM HOT TOPICS AND TRENDS
Creating a trending search word is often a difficult and expensive marketing tactic. This method is similar to Instagram’s early hashtag marketing where brands created key campaign hashtags to promote events – encouraging campaign participants to use the hashtag in their social feeds.
Likewise, your business can gain exposure at Xiaohongshu by using specific keywords to rank up in trending topics. To do so, your generated brand content needs to strategically include keywords and hashtags in the post’s title, paragraphs, and pictures under certain rules to get enough exposure. Also, if your business has an online store within the app, tagging the store information to the post can help boost interests towards your brand. If a right number of notes have been released and exposed, your brand can expect to see users’ self-generated content with the keywords you’ve set.
Optimizing trending topics on Xiaohongshu