In the second quarter, with the launch of the "Instant Delivery Zone" in the core position of the JD App's homepage , excluding the impact of business adjustments, the average daily exposure of users in the JD App field increased by more than 70% year-on-year, and the exposure conversion rate continued to increase, driving the average daily number of paying users to increase by more than 110% year-on-year.
In the second quarter, the penetration rate of JD.com's delivery service among JD.com users continued to increase month-on-month. In the JD.com App, the number of users placing orders using JD.com's delivery vietnam girls whatsapp number service maintained a rapid growth. Excluding the impact of business adjustments, in the second quarter, the year-on-year growth rate of high-frequency users in the JD.com App exceeded 110%, and accelerated month by month. At the same time, JD.com's delivery service launched exclusive benefits such as PLUS member prices for JD.com PLUS members. In June this year, the average daily number of PLUS users placing orders on JD.com's delivery service increased by 40% compared with March.
The increase in the number of users placing orders, the strengthening of the mentality of instant delivery, and the improvement of supply capacity have jointly pushed the daily peak of online orders for instant delivery to a new high. In the second quarter, the number of online orders in the JD App field increased by more than 100% year-on-year.
Strengthen the mindset of "enjoying good things immediately"
In the second quarter, JD.com's Express Delivery continued to improve its supply capacity in five major aspects, fully ensuring users' "good products are immediately available" consumption experience.
In terms of store coverage, we will continue to expand and deepen all categories to improve supply coverage. Taking convenience stores as an example, as of now, JD.com has cooperated with brands such as Meiyajia and Lawson , and Meiyajia has launched more than 5,000 stores. In terms of 3C digital products, JD.com has cooperated with leading brands such as PISEN, and the number of active sales stores has increased by more than 10,000 month-on-month, better meeting users' daily needs for urgent digital products.