Higher return on investment. You have the ability to spend only germany phone number what is necessary to reach your contacts, avoiding the risk of reaching people who are not targeted. Measurable. Since there are no intermediaries, you have the ability to evaluate what worked in your campaign and what didn't. Is it advisable to use direct marketing as a web strategy for doctors? More no than yes! Despite the positive characteristics of direct marketing, it should be emphasized that doctors have their own ethical regulations in advertising, both online and offline. In order to make a direct marketing campaign effective, in fact, it is advisable to make the benefit for the reader clear in your message.
If by benefit you mean a free specialist visit then you should know that this is unfair competition . A recent ruling by the CCEPS has stated that it is not permitted to advertise free visits, especially if the visit is presented as being for the purpose of preparing a quote. The free visit should be the exception and not the rule. It should eventually be part of a prevention context. If you are a doctor, then it is important to choose a web agency that can offer you the most suitable advertising strategy for your specific business. SEO for medical practices SEO for medical practices After the brief introduction above, it's time to talk more specifically about SEO for medical practices, an aspect of web marketing that is perhaps too underestimated.