SEO Tips for Amazon Alexa

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The general recommendation is to include in the content the questions that users usually ask and then answer them in the most natural way possible.

It is important to do this by trying to find out the user's search intent .

For example, the purchase intention is not as clear when asking about the characteristics of a product or service as when asking about its price.

Have you already worked on optimizing your content for voice searches?

So you have part of the work done.

Let’s look at some specific positioning tips for smart speakers.


Online store
If you have an e-commerce site and sell through Amazon, it australia phone number list is relatively easy for Alexa to recommend your products, especially if you belong to Amazon Choice.

The Amazon Choice program was created to simplify voice searches, to make it easier for users.

It is true that Alexa sometimes recommends products that are not part of this program, but it only does so when it does not find any Amazon Choice products relevant to the customer's search.

For your product to be included in this selection, it must be highly rated by customers, have a low return rate, and be eligible for immediate delivery (Amazon Prime).

Price (compared to similar products) and total sales also play a role.