Fiona Kloosterman wrote the book You are hired (aff.) about the unconscious aspects of the application process . She focuses in particular on applicants who are still neuromarketing virgins. In 'manageable blocks' she presents numerous tips on how to influence the subconscious of recruiters and HR employees. According to her, this is useful because the subconscious is "all-determining".
Kloosterman explains that we have two brains at our disposal: the old and the new brain. The new brain has only existed for a relatively short time. In her opinion, this brain is equal to reason: “It is not always on, is slow, but wise.” And it takes a lot of effort. The old brain, the 'reptilian brain', is our primal brain. This brain according to Kloosterman: “Is always on, is fast, but has a limited capacity (is a bit stupid), it takes no effort, is unconscious and uncontrollable.”
How to sell yourself?
The aim of Kloosterman's book is to have the applicant sell himself 'to a reptile', or to the primal brain of the recruiter or HR employee. The first step is to get the employer's reptilian brain greece whatsapp number moving. Kloosterman presents six stimuli to achieve this:
Focusing on the employer (the primal brain is egocentric)
Profiling yourself (the primal brain mainly perceives contrast)
Communicate clearly (the primal brain remembers things that are tangible)
Concentrate on the first and last part of your own communication
The primitive brain remembers the beginning and the end (and the peak)
Presenting yourself visually attractive (the primal brain is visually oriented)
Presenting yourself emotionally (the primal brain is stimulated by emotion)
Kloosterman's next steps are: describing the desired dream job by the applicant, taking note of research results in the field of networking and connecting, online profiling and applying for jobs, and applying Kloosterman's eleven neuronetwork tips.
The primitive brain is always on, fast, but has a limited capacity (so it is a bit stupid), it does not require effort, is unconscious and uncontrollable.