Joelle Irvine, Director, Marketing

[kexej28769@nongnue]

Google Posts and Q&A are two incredibly powerful features of Google My Business, yet most people don’t even know they exist. Greg will walk you through Google Posts in detail, sharing how they work, how to use them, and tips for optimization based on testing with hundreds of clients. He’ll also cover GMB’s Q&A section (an awesome feature that belgium number data anyone in the community speak for your business), share the results of a research project spanning hundreds of clients, share some hilarious Q&A examples, and explain exactly how to use Q&A the right way to win more local business.

A and Growth at Bookmark Content and Communications
Get the Look: Improve the Shopper Experience with Image and Visual Search Optimization
With voice, local, and rich results only growing in importance, how do image and visual search fit into the online shopping ecosystem? Using examples from Google Images, Google Lens, and Pinterest Lens, Joel will show how image optimization can improve the overall customer experience and play a key role in discovery, product evaluation, and purchase decisions for online shoppers. At the same time, while acknowledging that image recognition technology is not yet perfect, she will also share actionable strategies for improving visual search to help these shoppers find the perfect style that they can’t describe in words.