When we create our website, we give a lot of importance to its design. The style, layout, colours, images and font type are all relevant elements to attract users. However, we must not forget about the content, since it is in this that the information that is of interest to the reader appears.
Training and employment
Tags: training , e-commerce , Internet
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Although writing on the Internet is not very different from doing so offline, it is important to know some characteristics about how to consume information on the Internet.
In this sense, we are going to start with a practical guide that can help us when writing content for the web in an effective way, keeping in mind 3 aspects:
It must attract attention: The first paragraph and the title mexican whatsapp number the most important part of the text and must attract the reader.
Arouse interest: In the body of the text, address the reader directly and create expectations about what they will read next. It is important to identify the needs that our product or service satisfies and show the solution to the client's problems.
Apply the well-known “ call to action” technique: This is intended to attract potential clients and convert them into final clients. Within the text, a form must be created on a destination page or landing page so that the user, once they have read the text, connects with us.
What are the peculiarities of web readers?
In order to create effective texts, you need to know how readers behave when faced with online text .
1. Information consumption is fast
One of the biggest differences between a paper text and a digital one is the speed with which users consume the content. Readers demand immediate but quality information, so an attractive title and a catchy first paragraph will be necessary. These elements will be the key to choosing your text from among so many others circulating on the Internet.
2. Entertaining texts
Look for simple formulas so that the text is not long and tedious. We recommend that you use between 600 and 700 words.
Remember that excessive use of adjectives, subordinate clauses or very complex structures make the text slow and cause the reader to abandon the reading.
3. Visual text
Internet users visually scan text in an F-shape, that is, they quickly read it by scrolling from top to bottom along the left side of the screen and then swiping horizontally.
To help with this reading, it is essential to use highlighted words, “subsections”, that is, subsections that speed up reading or lists.
4. Hypertextual texts
It is important to take advantage of some of the benefits of digital texts, such as the use of hyperlinks. Link words to other websites and let the reader browse through them to expand their knowledge.
Remember that it is important to link these keywords to posts on your own website to increase the number of visitors. However, it is also advisable to use external links, since links to reference sites increase the credibility of your page. To do this, we recommend that the link opens in a new tab to prevent the user from leaving your website.
5. Interact
Interaction with users is very important in online texts. There are some formulas that can help you create more personal texts. Some of the options include suggestions to leave a comment at the end of the post, the option to share or to like.