For many entrepreneurs, lead capture pages become an afterthought. They are relegated to the lowest level of priority. That is a mistake.
Leads are valuable. They don't have dollar signs hanging over their heads, but if you nurture them right, they can turn into customers.
But first, you have to engage them. Lead generation sites allow you to bring more prospects on board so you can market to them more effectively. Collecting email addresses and other personal information allows you to reach out more directly to each prospect.
But how do you design a lead capture page? And what should it contain? That's what we're going to cover today. Plus, we'll show you how you can use the Hello Bar to streamline the lead generation process.
Lead capture form statistics and fun facts
Key statistics and interesting facts
Lead capture is a little different from lead generation .
Lead generation refers to the entire process of optimizing your website for conversions and leads. Lead capture, on the other hand, is the actual moment when someone turns into a lead.
We'll go into more detail later, but here's what you need to know right now.
The average conversion rate across all industries is 3.3% and slightly lower for e-commerce websites at 2.5% – 3%.
Facebook performs better with a conversion rate of 9.21%, while paid search hovers around 4.8%. Email marketing truemoney database typically hovers between 2%-5%, and cold calling has a success rate of 4.82% .
Generating traffic and leads is also a big challenge for marketers, with 15% of them stating that it is their main problem.
Business Marketing Challenges
Image via HubSpot
If you're frustrated with your lead generation struggles , you're clearly not alone. Lots of businesses struggle to generate leads . But instead of wallowing in your morning coffee, let's do something to improve your lead generation and get more qualified leads.