Even those that have managed to stay operational

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Many companies have had to shut down indefinitely—and some even ivory coast cell phone number list permanently. are facing a ton of uncertainty as they try to keep things moving in the right direction. For these companies, there are only two options: Adapt, survive, and potentially thrive Fall far behind those who have figured out how to navigate these uncertain waters The unfortunate truth is that many companies seem to be taking the latter route—especially when it comes to PPC advertising.


Case in point, recent reports show that Facebook and stand to lose over $44 billion in ad revenue due to the global shutdown. While this situation isn’t ideal for anyone, the silver lining is that those who adjust their PPC strategies appropriately are all but guaranteed to come out of it in pretty good shape. Here, I’ll dig into the many ways you can adjust your approach to better serve your target audience during these trying times.