Why is smarketing the key element of inbound marketing?

[rochon.a1.119]

That's where the sales team comes in: a team of professionals who, today, beyond having technical knowledge, have developed knowledge and skills in neuromarketing, public relations, planning and organization .

Two sides of the same coin, but ultimately it is important to understand that they are one and the same.


A large number of terms and processes converge in inbound marketing .

Some may say that the most important part is automation, others austria phone number list that it is the correct determination of the buyer persona or the content.

In my experience, there comes a point where everything else may be done well, and yet you hit a bottleneck: you can't go any further.

And the reason is simple: the marketing team has one vision and the sales team has another.

So your actions are not synchronized, even though you are getting new leads and sales, you still have a significant degree of inefficiency.

It doesn't mean they are doing their job poorly or putting in little effort, it means that better results can be achieved with the same resources and efforts.