What exactly is your business?

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With this foundation, you can choose the features that reflect who you are and the personality of your brand, on a visual level.

Defining yourself from the start will give you clarity and focus to achieve your brand identity.

Remember: you are unique and no two are alike.

For that I invite you to ask yourself these questions:

Define 3 adjectives that define your brand.
Describe your brand in 3 words.
Once defined, we put these concepts into a collage of images called a moodboard .

This is the most fun part of the visual branding process.

It consists of choosing images that inspire you and that you like for your brand, thinking in different terms such as: favorite colors, fonts that you like, places you dream of, trends or fashions that estonia phone number list attract you, ideal spaces, textures, keywords for your business, etc.

It is an exercise that is done with ease and thinking that everything you are collecting is the perfect image for your brand, dreaming that you have all the budget in the world and the best team to implement it.

Use the moodboard to extract the features of visual branding, thinking about the definition you made at the beginning of your brand.

You need to express your identity through colors, fonts, logo, images, etc.

Don't use the default color that comes with your website template, choose the color that represents you.

Same with fonts.

This is one of the most common mistakes made at the beginning of creating our brand.