Founded by Culinary artist Andris Lagsdin, Baking Steel was formed with Pizza lovers in mind. Being a pizza enthusiast himself, Andris was obsessed with how to make the perfect crust.
The company was born from a quest to seek the perfect baking equipment for homemade pizza. One that ended in him realizing the solution had been right in front of him the whole time: steel.
Having worked in his parents’ steel brazil phone number list company growing up, this was the perfect coincidence.
Black Steel is an interesting example of a passion-meets-knowledge kind of Shopify success story.
What are they doing well?
The Baking Steel brand leverages culinary knowledge and experience to promote kitchenware and accessories. This is clear on their websites with items such as recipes and their cooking blog.
Their business is structured to target the end consumer — homemade pizza lovers — and it’s the path to their success story. This way, their marketing strategy leans towards achieving this goal.
One part of it is email marketing. Baking Steel had been using Mailchimp on their Shopify platform as their email marketing plugin. On switching to Omnisend, they experienced a drastic increase in sales and revenue.
Also, social media platforms are well-integrated into their website so customers can interact with them there too.
What are the results? Key takeaways?
The result is a wider reach to their B2C market. Through email automation and personalized campaigns, a succes in the form of steady flow of income is also realized. The integra