Consider The Environment
Of course, all of the main holidays should be considered and planned for, but don’t limit yourself just to this. In each different region, different holidays are being celebrated and these are all opportunities for sales. They are also opportunities to grow your customer base, and brand loyalty.
For example, in New Zealand they celebrate Matariki (Maori New Year) in late May or early June. Chinese New Year takes place between January 21st and February 20th. The Jewish high holiday of Passover tends to fall between late March and April every year. Knowing these can create seasonal merchandising ideas reaching out to a wider audience.
Don’t underestimate the power of catering to new audiences. You might find out that you’ve hit a niche market that gets your brand entirely. If you plan early enough in advance, all of this is possible.
The whole point of seasonal new zealand mobile number list merchandising is to entice customers to spend more in your store. The main way this works is through your visual displays. Visual Merchandising is crucial.Don’t be shy! Display loud and clear. Compelling signage definitely needs to be in place to let shoppers know what you are offering, and to create a sense of excitement.
What’s the point in having a great seasonal merchandising campaign if people don’t know about it? So make sure the homepage of your eCommerce store lets everyone know what your campaign is about straight away.
Consider The Community
The point of these seasonal events is that they unite us all. No matter who we are, we are all affected by major holidays and seasonal events. This unites all of us, so the seasonal merchandising campaign should highlight this- that the wider community unites in these moments.