What is Inbound Marketing?

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The essential requirements? -The transparency of your communication; -the honesty of your content; -the consistency; -the desire to get involved. #4. The blog is a fundamental support for the institutional website The blog offers invaluable support to your website both because it brings in qualified traffic , i.e. users potentially interested in your offer, and because it helps its positioning in the SERPs of search engines.

The essential requirements? -A well-developed Content advertising data Marketing strategy and activity; -an SEO analysis and strategy from which to start to build content; -knowledge and application of the rules and mechanisms typical of SEO. #5. The blog as a data collection tool Blogging allows you to gather valuable information about your readers and potential customers and it does so in two ways, both through the analysis of the traffic generated and through the possibility of obtaining email addresses or other types of personal information , which they themselves will release to you.


The essential requirements? -Conduct careful data analysis; -study a strategy for information collection. #6. The blog as a support for your Social Media Marketing strategy One of the functions of the blog is also to produce useful content to publish on Social Networks, content that identifies your brand in a personal and original way and capable of communicating to your fans the message you have strategically decided.