Referral contests marry the two worlds of referral marketing and sweepstakes marketing for results that are unparalleled in any other type of marketing campaign.
Think: double the incentive to share and triple the brand exposure.
Not only do they bring new customers to your business, but they also increase engagement with your brand. As you can imagine, this kind of marketing campaign can significantly impact your business.
Referral contests are canada phone number list easy to set up alongside your existing referral programs and only take minutes to publish. And if you don’t have any referral programs set up, then contact our referral experts, and we can help you with that, too ?
Here, we’ll look at the ins and outs of referral contests and how to set one up for your business.
Jump ahead:
How Does a Referral Contest Work?
How to Launch a Referral Contest
Set referral contest goals
Design contest entry requirements
Choose rewards for Advocates and Friends
Create a dedicated landing page
Promote the referral contest far and wide
5 Referral Contest Ideas and Examples
What is a Referral Contest?
A referral contest is one of the best referral program ideas because brand advocates can win rewards for every referral they make. It relies on people’s love of competition.
An Advocate, aka existing customers, has to invite even more of their Friends to try or purchase your product. The more referrals the Advocate invites, the greater their chances of winning a special gift. And as a reward, the Advocate is entered into a prize draw or receives a gift card, gift bundle, or shopping spree to your site. Remember that a referral contest’s special prize must be good enough for the participants to compete for in the first place.
Everyone wants to be at the top of the leaderboard, so referral contests are terrific for gaining new leads and rewarding customers simultaneously.
Recommendations given by friends and family influence 74% of people, and nowadays, that has extended to the internet, with consumers sharing comments and reviews online.