“Credibility” is something you need if you want your readers to listen to you. There are better ways to gain it and worse ways to lose it.
Carlos Bravo3
“I’ve seen it all before.” No, that way of “talking” on your blog is not the way to show credibility on your blog. More than anything, it shows that you are conceited and arrogant. It is probably not what you want the first timer to think of you.
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I am lucky enough not to really know how to write formally in Spanish. This has led me, without realizing it, to develop a friendly tone on the blog . I write as I speak and I speak as I write . I have no other choice. It is the biggest “secret” to not create a distance between you and your readers.
Use short sentences . People get lost easily if you write japan phone numbers long paragraphs (I'm not sure if this word exists or if I just made it up).
Use simple terms that people use on the street (avoid technical terms that no one understands because it alienates you from people who don't understand you).
Put emotion into your “voice” with exclamations and/or capital letters, but be very careful not to sound like a screamer, as this can sometimes create the sensation that you are shouting.
When you “speak” in a friendly way, you have the opportunity to touch a sensitive nerve in the reader. Suddenly, you realize that there are people who are listening to you.
Everyday situations make many people able to put themselves in your shoes because they have experienced similar moments in their lives. It is only a way of showing credibility because the reader realizes that you share the same experiences. It brings you closer to him and adds a lot of confidence to your words.
Provide data when you talk about facts . No reader likes to read “this and that is so because I told you so.” Provide figures from studies and/or case studies. This way you show that you are only relying on what you think, but that you are looking for additional external sources to add more information to the content.
Personal experience still adds a lot of value , especially in fields where there are no market studies to contrast what you say. Every detail counts. Don't hide your mistakes. You're not Superman, so don't try to give that image. Sharing your mistakes makes your successes more credible.
Admit when you are wrong . It is the small “failure” that we humans have. Luckily, not everyone always notices it, but it is not bad to admit when you have “screwed up”. It shows that you are sincere and that you know when you are wrong.