While 90% of consumers read reviews when shopping online for groceries, less than half (47%) can confidently say there are reviews available for the online grocery service they primarily use.
If you aren’t providing reviews, shoppers must look elsewhere for this content. And when they do, they’re likely to get distracted – and spend their grocery and CPG dollars elsewhere.
Many Online Grocery Options Services Aren’t Providing Shoppers with Reviews
Are there product reviews iran phone number list available for the online grocery service you primarily use?
Online Grocery Shoppers Value Various UGC Elements
Many online grocery shoppers consult ratings and reviews and other types of user-generated content (UGC). What elements of UGC content do shoppers value most?
The greatest portion of shoppers (66%) pay attention to average star rating, followed closely by customer opinions on specific extra details relevant to the product (64%) – for example, freshness of product or packaging of dry food.
Over half (55%) of shoppers pay attention to the quantity of reviews, and 49% take note of customer questions and answers on the page. A significant portion of online shoppers pay attention to customer-submitted imagery (38%) and customer-submitted videos (17%).
Be sure you’re generating a steady stream of UGC for your grocery products, including reviews, Q&A, photos, and videos. Consumers pay attention to it – and its presence can positively impact purchase behavior.