Why is Instagram* promotion unlikely to be

[gafimiv406]

A personal brand is, first of all, recognition, associations that arise when mentioning a person offering their professional services. A personal brand is deeper and more multi-layered than an image and reputation: it will allow you to stand out in the professional community, increase the loyalty of existing patients and attract new ones.

We conducted a study on Startsmile.ru: we placed two azerbaijan number data types of dental clinic cards on the portal. In some, the head doctor or founder of the clinic personally addressed the site visitors. In others, there was an impersonal address. As a result, the former received 70% more requests.

I am 100% sure: patients don't just go to a doctor - they go to a brand represented by him. Especially now, in the age of the Internet. There is no information about you on the Internet? That means you don't exist at all. Cynical, but such is the reality of modern life.

As in other social networks, in Instagram* personal brand promotion consists of three stages. Moreover, creating a page and filling it with content are the final ones.

Positioning: the main stage of creating a personal brand
Before creating an Instagram account*, you need to think through all the details of its positioning: the main message, including the mission, philosophy, idea, etc. This is the foundation for everything else.

And I recommend starting with a SWOT analysis: an analysis of your strengths and weaknesses, opportunities and existing threats in your professional and personal spheres. No need to invent anything or stretch it: you are you. Operate with facts, emphasize your strengths, hide your weaknesses. Don’t deceive yourself or your audience. You on Instagram* and you in reality should be the same person. If during an appointment the patient realizes that you are one person on the social network, but in reality you are a completely different person, your presence and promotion on Instagram* will be meaningless.