Lost revenue opportunities due to silos

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In B2B companies, it is common for the marketing, sales, and customer success departments to each set their own KPIs and manage the data . For example, marketing focuses on acquiring leads, sales focuses on winning rates and average contract amounts, and customer success focuses on cancellation rates and NPS (customer loyalty index).

While this in itself is not wrong, without cooperation between departments, it belarus number data is likely that it will be difficult to align lead quality or understand the additional value customers want after purchasing. As a result, there is a risk that valuable sales opportunities and upselling opportunities will be missed.

Transform your business model
As subscription models become more widespread, maintaining long-term relationships with customers and increasing contract renewal rates are becoming the keys to corporate profits. In traditional lump-sum purchase businesses, the initial purchase decision was often seen as the goal. However, in subscription models, it is important to create a system that allows customers to continue using the product with satisfaction even after signing a contract.

As business models change, internal organizations also need to change to an approach that takes into account the entire life cycle of buyers, and RevOps is attracting attention as a mechanism for achieving this.