" Based on this concept, the article believes that if a platform can obtain enough customers who buy a certain product, integrate the needs of customers and send an order to the factory, the factory will sell products to these customers at a price lower than the market price. And because this order pays a certainty to the factory, the factory can reduce the risk of market research and predicting market trends and production, while also reducing inventory costs. In a sense, this is a new type of production relationship. Pinduoduo later really realized this concept, and this concept has become the underlying logic of Pinduoduo.
Perhaps many people have been disgusted khmer phone number prefix Pinduoduo's "reverse capitalism" has been successful. In the past two years, when most Internet giants have experienced a trough, Pinduoduo has been growing significantly. Rather than saying that this is a victory of the new e-commerce model, it is better to say that this is a victory of embracing users in the Internet era. How can e-commerce platforms please users? How should e-commerce platforms please users? The first is low prices. The essence of retail is to provide users with better products at lower prices and better services.
Low prices are the killer, and cheapness is the hard truth. This is also the truth that has been confirmed by the development of domestic e-commerce. Domestic e-commerce has been developing for so many years, and the competition has never stopped. The means of competition are also varied, but the most powerful means of competition has never changed, and it is still the price war. On January 2, 2018, Pinduoduo entered the promotion for the first time and announced that it would cooperate with brand merchants to make substantial concessions on the most popular 10,000 products on the entire network in the form of "100 million yuan cash subsidies".