Example: HubSpot
An example of a video that is fun with and without sound is this one from HubSpot. In this video you can see the changes in social media in 2016.
Okay! Now you’re all caught up, ready to get started with Facebook videos! Now all that’s left is to come up with a topic…
Need a little inspiration? You can make a video about anything, but sometimes that leads to problems… Because what should you choose? Here are two ideas – that fit within the above developments – to help you on your way.
Idea 1: Origin
For example, you can think of an origin video. Origin videos are perfect for social media, because they use the authenticity of the platform to show the origin of your product. Consumers are becoming increasingly critical and want to know where their cheese sandwich or basil plant actually comes from . With an origin video on Facebook, you can reach a broad target group and your message comes across just that little bit more sympathetic. Especially if you involve the customer in the production.
Example: Lidl
For this, we look at a campaign by Lidl, heavy construction industry email list which launched an origin video series on Facebook a while ago. The 5 videos in the series have generated a combined reach of 1.5 million high-quality views of 10 seconds or longer. In this series of videos, enthusiastic Lidl fans go out to see where their favorite products actually come from. This way, critical consumers know exactly where their favorite Lidl product comes from.
Idea 2: A look in the kitchen
And while you're at it, and you want to experiment with different versions and lengths of your videos, you can make a behind the scenes video. A good behind the scenes can provide more authenticity and give your video a human factor. Without the fancy production, you not only show who you are as an organization without all the frills, but also how your videos are made. Such a look under the hood makes a complicated production human and insightful again.
What would you like to see more of on Facebook?
Hopefully these steps will help you get started with using video on Facebook. What would you like to see more of on Facebook? Share it in the comments.