Review your web strategy

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If you've been wanting to update your website for a while , now is the time. If not, it's also worth giving it a second look to adapt it to the new environment. After an initial period in which you only updated it to inform about service changes or to resolve your clients' queries, it would be good to take advantage now to turn your website into a profit-generating machine .

Your website is not “that thing” that you china mobile database should have because everyone has one, if you don’t use it to get new income or sales, you are wasting time and money. Make your website an asset and not an expense .

2. Make the most of your social networks
It is a fact that they are one of the best channels of interaction between a company and its audiences, which is why it is important to develop a social media marketing strategy that defines how to manage them : setting your objectives, choosing the right networks, determining the style of the messages... are issues that you must be clear about.

Accepting that you will sometimes receive negative messages is essential for good management of your profiles: customers who are dissatisfied with the treatment received, the quality of the products or the delivery times are common in the comments, so you have to be prepared to manage negative comments on social networks .

3. Don't give up on events
Presentations, fairs, conferences… are some of the biggest losers in this coronavirus crisis. Although it is true that small congresses are starting to be organised, the reality is that the events we knew until now will take a while to return , if ever. Doing without these types of events is a significant loss for our commercial strategy, so why not look for alternatives?

One of the great advantages of the accelerated digitalization we are experiencing is the possibility of converting your cancelled conferences into online events .

But not only conferences, thanks to virtual meeting platforms we can also organize virtual fairs , seminars or presentations of products or services. Surely your competition is already doing it, it is not time to fall behind, you have to remain visible and remain active for your clients and prospects.