Budget forecast from Yandex Direct: what is it, why is it needed and how to use it - image 13
Budget forecast from Yandex Direct: what is it, why is it needed and how to use it - image 14
The field on the right may contain a list of current queries that users use to search for products or services similar to those offered by the advertiser.
Below the keyword field there is a block for bosnia and herzegovina telegram data specifying negative phrases. It allows you to enter queries that are not needed for the ad and can significantly increase its price. For example, commercial companies are unlikely to be interested in key phrases about creating similar products with their own hands. It is better to remove such phrases immediately.
Budget forecast from Yandex Direct: what is it, why is it needed and how to use it - image 15
Forecast for selected keywords
The calculation will result in a table with a budget forecast. of keywords by the following parameters:
traffic volume (for the advertising campaign as a whole or for each ad);
forecast of the number of requests;
average rate forecast;
forecast of clicks, impressions, ad clickability and budget;
amount written off.
Using the filter in Yandex Forecaster, you can remove keywords that have low clickability and high costs.
It will be possible to organize the list
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