What attracted me to the conference was that the morning part was focused on a more general concept of UX design, specifically implementing UX in companies, choosing a UX agency, and finding a "UX guy." The afternoon part was no less interesting. It focused more on specific websites and services where UX was addressed.
Morning part
The first lecture was given by the gentlemen from Česká spořitelna, Jan Sechovec and Nik Page. It should be added that this first lecture was one of the best that was given all day . It focused primarily on implementing UX into the Česká spořitelna intranet. The greatest credit for the success of this lecture went to Nik, whose presentation skills probably linkedin database impressed me more than the content of the lecture itself. However, as was later stated in one of the other lectures, a good UX person must be able to present perfectly, because without enthusiasm for their work, they will not convince company management to focus on UX. Nik will certainly have no problem with this. The combination of the fact that he sees work as a game and the fact that he likes to listen very much makes him an ideal UX person. I really liked the whole concept of "work as a game", Nik called it gamification. Thanks to gamification, people will want to participate more in testing and the work itself will be more fun for them (Nik seemed to like playing).
The following lecture by Mr. Marvan from Seznam.cz focused primarily on the fact that a UX designer should be in contact with the company's management and explain the need for UX design directly to its members. Otherwise, the company will not want to pay him, because currently few people in company management understand the importance of UX design in relation to customers, but especially in relation to the company's future profits.