10 email marketing myths you should stop believing

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In accordance with the legislation regarding the capital markets, it is not mandatory to obtain approval for commercial electronic messages sent by companies engaged in intermediary activities to their customers for informational purposes. The most important point to pay attention to at this point is that e-mails sent for informational purposes should not be used for marketing purposes and should not include advertisements as content. However, e-mails obtained for informational purposes (for example, during an online sale) can be included in the database to be used for marketing purposes, provided that permission is obtained from the recipient in the first e-mail.

This can be done by asking the customer vk data at the time of the sale if he or she would like to subscribe to emails. Regulations Regarding the Form of Obtaining Approval The issues that people who will market via e-mail should pay most attention to arise at this stage. Legal problems may be encountered later due to people being added to the database without proper approval. Therefore, it would be useful for people who will market via e-mail to read the rules carefully, unless they will do this through a professional intermediary.

However, as we stated before, the information contained herein is not detailed and is for informational purposes only; hence, working with professionals saves you from a lot of procedural burdens. In the case of approval received electronically, the recipient must be notified on the same day by a message with the possibility of rejecting the approval. It is not possible to request confirmation by sending a confirmation e-mail to the recipient's contact address.