This is something that is always repeated because it really is very important, however, sometimes we leave them aside or do not give them the importance we should, something we must be very careful with.
One of the best and most comprehensive tools for this is Google Analytics. With it, we can perform in-depth data analysis on our website and the traffic we receive. And best of all, it's a free resource!
With this tool we can obtain all the information about what can be improved in our existing digital campaigns. It allows us to evaluate the ROI (Return on Investment) of our digital campaigns that are related to the source of our traffic. It also allows us to make strategic decisions so that the performance of our website improves and our investments are made in a more appropriate way (in what really works and brings us good results).
Nowadays Google Analytics is the reference for doing a complete analysis of a website
And it's likely that, like most of those who have a website, you aruba email list 38244 contact leads already use it. However, some questions arise: do you really use it well? Do you know all its features? Do you perform in-depth or superficial data analysis? Do you really take advantage of all the information it brings you?
To take full advantage of the benefits of the tool, it is essential to fully understand all the information that Google Analytics shows us.
When we enter the tool, we see a page with many fields, each one with different information, a variety of graphs showing us all kinds of data. If we don't really know what we are interested in, we can get lost among all that information and if we are not clear about what we want to analyze, we can spend hours among all that data. That is why, the more knowledge we have about Google Analytics, the better our analyses will be.
We have previously written several articles about metrics and Google Analytics , if you have already read them, you know what we are talking about. But if you haven't yet, now is a great opportunity to do so before continuing reading this post.