Design Interactive SMS Marketing Campaigns for Better Engagement

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One thing to note: only use conversion actions as primary conversions that you want to count in the conversion column and for which you want automated bidding to optimize. These should be your lead form submissions, phone calls, content downloads, etc. Too many accounts I review have regular landing page or time on site goals as primary conversions, when these goals should be secondary to other goals. If these are the only things you have to do, then fine. However, if you have anything other than page views, I highly recommend making sure you only target your main goal as your primary action.


Here are some more conversion tracking mistakes to avoid! Organize australia whatsapp number data conversions into categories while this may not seem like a big deal, and there are workarounds, I find it’s easier to manage my google ads account when my conversion categories actually make sense. We'll talk about why later, but for now, here's my psa. Here are the conversion categories by default: purchase add to cart start checkout subscribe contact submit lead form make an appointment sign up request a quote get directions outbound clicks page view others there are many that can be used, and it’s useful to keep your conversion actions in clean categories when setting up your campaigns.


Custom goal in ads conversion tracking if you don’t see a category that fits, you can create a custom goal that allows you to basically name your categories in a meaningful way. Change to another goal conversion tracking in your ad remember that a conversion action can only belong to one conversion category. For example, if I click on the three gray dots next to the primary conversion action, I can change to another conversion goal and then I have to choose which category I want to move it to.