YouTube trends to fuel your content strategy

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Where can you go to learn something new, be entertained and find neverending lo-fi music streams? YouTube, of course.

If you haven’t put much thought into your YouTube marketing strategy, this is your sign to start. According to The 2024 Social Media Content Strategy Report, more than three-quarters (78%) of all social users have a YouTube profile. YouTube is also the leading platform for long-form video content (and has been since its launch in 2005).

So, what was trending on YouTube in 2024? And how will the platform evolve in 2025? In this article, let’s dive into 13 current and emerging YouTube trends you need to know to fuel your video strategy.

Current and emerging YouTube trends
YouTube is a jewel in any digital marketer’s crown. But just like any platform, social media trends on YouTube come and go.

The challenge lies in keeping track of what trending YouTube content is on senegal mobile database the rise, what’s currently making waves and which trends are already on their way out.

Use this list of 13 relevant YouTube trends to inspire your own content.

Short-form video
The ubiquity of vertical short-form video content on social media shows no signs of slowing down. According to The 2024 Content Benchmarks Report, 81% of consumers want to see more short-form brand videos.

If you don’t binge-watch TikTok videos or Instagram Reels daily, you likely know someone who does. YouTube’s take on the format, YouTube Shorts, is becoming more popular by the day. The platform now gets an average of 70 billion views daily (up from 30 million in 2021).