Can an 11 year old understand your video? Then you know it is clear enough for everyone. As Vincent writes: avoid complicated terms. That only makes it harder for the viewer to follow.
Another area where video producers can help is structuring your message or elements of your product or service. Too much information in a video can confuse viewers and make them reluctant to take action.
Expert speaks
Winston SawatWinston Sawat of WS Works gives the following tip:
One message per video. Companies often want to include the history of the company, the 5 USPs (because they are of course fantastic and distinctive). And there also has to be a testimonial from a customer. But that is really too much. Follow the KISS principle: Keep It Simple, Stupid! If you make one video per message, it will come across more clearly, and you will have content to fill your social media calendar with.
It is indeed smart to make multiple videos. That gives the viewer a reason to watch more of your content. Insight into the entire video marketing cycle. As previously written, video marketing is a collective term. It contains many components and in order to implement an effective video marketing campaign, it is good to know what it all entails.
The video marketing cycle in 3 sections
The video marketing cycle is therefore divided into 3 main categories. These have separate sub-categories. Below you will find the video marketing cycle.
A. Video production
1. Pre-production
Description: Creating a video concept, hong kong email list scenarios, screenplays, scripts, etc.
In this phase, you will figure out what the goal of your videos should be. The video producer will work closely with you to find out as much information about your business as possible. It is important that you clearly state what your business offers, so that the producer can make a video translation.
You can also choose to tell the video producer what your company or business does and let the producer decide what the best video format is. This may sound scary. But just because you know your company well, doesn't necessarily mean you know the best way to convey your company through video. Videos are most effective when a clear objective has been thought out in advance. An objective could be that you want to generate more leads with video . Or maybe you want to use video to sell more products or present yourself to create more connection with your target group.