With the announcement of the arrival of the Metaverse, everything has been revolutionized. One of the concerns of online marketing professionals is that, in this virtual digital world, social media campaigns as we know them will no longer make sense. We will have to evolve to 3D, something that the heads of Facebook and Instagram have already announced, as they have partnered with an e-commerce company so that companies can create three-dimensional ads.
What is the Metaverse
The announcement that Facebook's parent company was changing its name to Meta (in reference to the new Metaverse) was one of the most talked about news stories of 2021. As we have been told, the update to this platform will be a virtual digital world. There we will be able to carry out many daily activities through the figure of a three-dimensional avatar.
In addition to Facebook itself (or Meta, to be more precise), there are other companies that are working on this concept . From the South Korean government to leaders in the video game sector. For example, Epic Games, within its video game Fornite, has already organized virtual events attended by a multitude of avatars of people.
Advertising companies on social networks within the Metaverse
Social media advertising has been popular for architectural industry mailing list some time now , and many companies use this type of advertising for their businesses due to all the advantages it offers. These include low cost, high return on investment and ease of measuring results.
With the arrival of the Metaverse, the way of doing paid campaigns on social media is going to change, that's a fact. That's why online marketing managers must prepare for the change and be able to offer the best results in Meta.
Studying the Metaverse
It won't be easy and we will have to understand how the new platform works and the options it offers . Both general and specialized media have delved into the subject. It is important to begin preparing for the reality that is coming.
Do a SWOT analysis of our business in the Metaverse
How will the Metaverse impact our business model? We will have to redefine our weaknesses, strengths, opportunities and threats (SWOT) in light of the new scenario we are going to encounter. This way, we will have a prior diagnosis before starting the strategy we are going to implement.
Getting started with marketing in a nascent Metaverse
You've got it clear. You want to be one of the first to take advantage of the Metaverse's possibilities for advertising . Being an early adopter has its drawbacks (like no experience) but the positive side is the novelty and the fact that the cost will be much lower than later on.
Social media campaigns in the Metaverse will be in 3D
Mark Zuckerberg's company has recently announced something that we all expected. Ads in the Metaverse will be three-dimensional .
Advertising for companies on social media is one of the main ways Meta (formerly Facebook) makes money, and it couldn't leave that chapter to chance. That's why they have announced a collaboration with a company traditionally linked to e-commerce , VNTANA, which is working on integrating it with the platform so that clients can quickly and easily create 3D ads . This is a step forward towards the futuristic conception of social media and online marketing .
How 3D Ads Will Work
According to initial explanations, brands will be able to upload their own 3D models of products to social networks . In a few simple steps (similar to how it is done now), they will be turned into ads. Facebook and Instagram users will then be able to view them, interact with them and move the item around as they wish. In addition, brands will also be able to convert 2D images into 3D models, without needing any prior knowledge in this regard.
NFTs on Instagram
In addition to the 3D ads, Zuckerberg also announced that Instagram will soon be adopting NFT technology . He used his speech at the opening of SXSW to do so, in which he stated that, in a few months, everything will be ready for this.
According to the creator of the most popular social network in recent years, the Metaverse is capable of converting practically everything into a non-fungible token . Going further, it is possible to think that the NFTs that can be acquired on Facebook or Instagram could become functional for the company and its digital environment.