7. Sns operation
The advantage of sns is that it allows rich people phone numbers direct one-to-one communication with target users, and it is easy to obtain sales promotion effects by shortening the distance between you and your customers. However, there is the hassle of sending out information via sns on a regular basis. In addition, it is necessary to strategically consider what kind of information users are looking for and what kind of information the company should provide in response, in addition to what the company itself wants to communicate, and post this information on a daily basis.
8. Internet advertising
Many companies in recent years. According to a research report published by dentsu inc. In 2021, internet advertising expenditures will surpass mass advertising in 2021, and the market is growing. It is no exaggeration to say that how effectively companies utilize internet advertising and create touch points with users will determine their growth. Typical examples of internet advertising include listing ads that appear on search engines such as google and yahoo, and sns ads on social networking services such as youtube and instagram.
9. Exhibition
Trade shows are an opportunity to make contacts with decision makers in various industries with whom you would not normally have contact. By participating in an exhibition, you can have them experience your company's products and services firsthand, making it easier to promote the merits of making a purchase or signing a contract. In addition to labor costs, exhibition expenses range from several hundred thousand yen to several million yen, so it is important to participate in exhibitions where your company's target audience is likely to attend.