Crm stands for customer relationship management, which translates to "Customer relationship management" in japanese. The term is also used to refer to all the systems and tools used to build and maintain good relationships with customers over the long term. Crm is a tool that can be used for marketing initiatives that start with customer information. In this article, we will provide an overview of crm marketing (differences from sfa, etc.), the benefits of crm marketing, and recommended tools. We hope you will find it useful.
Table of contents
What is crm marketing?
Background of the importance of crm marketing
Benefits of crm marketing
Basic flow of crm marketing
Major crm marketing initiatives
Recommended crm tools
Summary
Marketers utilizing crm tools
Crm marketing refers to analyzing and russia contact number whatsapp utilizing customer information accumulated in crm to implement marketing activities more efficiently. This leads to higher customer satisfaction and loyalty toward your products and services, and ultimately to higher sales. Furthermore, even after marketing measures are implemented, data is stored in crm, making it easier to analyze and review the measures themselves.
Differences from sfa
One term often confused with crm is sfa. While both have the same function of managing customer information, crm aims to build better relationships with customers by centrally managing customer information, analyzing sales forecasts, and distributing promotional e-mails according to customer attributes on the tool. On the other hand, sfa is a tool designed to improve the efficiency of sales activities, with functions such as sales progress management, case management of business negotiations, forecast management, and quotation creation. Therefore, if you want to implement marketing activities starting from customer information, crm is recommended.
Related articles>> what is the difference between crm and sfa? Thorough explanation of the differences in functions and roles, and how to choose the right one!
Background of the importance of crm marketing
Times when the market is changing rapidly and things do not sell easily.
During the high-growth period, when there was still a shortage of goods and services, products would sell on their own as long as they were advertised to the general public through tv commercials and flyers. However, in today's world of numerous competitors and an abundance of goods and services, it is much more difficult than in the past to simply gain recognition and sell, no matter how high the functionality or low the price. The continuous growth of a company may be at risk if it is not able to flexibly respond to changes in the market and customer needs by sensing changes in customer information, and marketing activities that utilize crm have been attracting attention in recent years.