To achieve this, Algida builds its marketing strategies on these 4 elements:
memorability and recognizability: a good jingle remains imprinted in the minds of consumers. This strategy has allowed the brand to be fixed in the collective memory, facilitating the memory and choice of the product at the time of purchase;
creating an emotional identity: Algida jingles do not simply promote a product, but build an emotional identity around it. The summer love stories told in Cornetto commercials, accompanied by romantic melodies, evoke feelings of nostalgia and happiness. This emotional connection is essential to create a lasting bond with czech telephone numbers consumers, making them associate ice cream with happy and carefree moments;
consistency: The constant use of similar jingles over the years has helped create consistency in the brand image. Algida has been able to maintain a consistent communication line, strengthening the trust and familiarity of the brand among the public. This continuity allows for building strong brand equity, essential for customer loyalty;
3 Marketing Strategies That Tell the Story of Algida's Success
Algida has always been able to balance innovation and tradition in its communication strategies. On the one hand, it has maintained a strong connection with the collective imagination of the Italian summer, on the other it has continuously innovated its products and advertising campaigns to remain relevant. Algida's commercials are not simple product promotions, but real stories that involve the viewer.
In particular, in recent years the company has managed to tell its products through 3 extremely successful ideas:
1) Spotify x Cornetto
The recent collaboration between Cornetto and Spotify, with the “Unwrap the Summer ” campaign, managed to unite the symbol of the Italian summer with the popular music streaming platform to create a unique and engaging experience.