Considering that you're trying to attract potential buyers, before using any tool, you should have a well-defined buyer persona based on the product or service you offer.
Then, you can apply these four strategies below to expand your database.
Inbound marketing is the most important strategy for zalo database generating leads: its goal is to attract qualified traffic based on your product or service.
This methodology can be divided into four steps. It's very important to study your buyer persona to implement the first of these: attraction . This is where content marketing is the star, as quality matters much more than quantity.
The next step is conversion . In this stage, we try to convert visitors into leads using the tools already mentioned, such as landing pages and good CTAs.
The third step is closing : this is when you already have leads in your database and you start sending specialized content with the intention of obtaining a future sale.
And finally, the final stage: loyalty . After making a sale, it's important to keep our customers motivated and happy. To achieve this, you can offer special discounts, ask them to complete a satisfaction survey, or apply remarketing techniques.
Content Marketing
Through content marketing, potential leads are attracted, and brand image and search engine ranking are improved.
It's recommended to have a blog on your website that provides your users with up-to-date content and the opportunity to convert them into leads by offering them benefits such as downloadable materials, promos, and special events.