1. Unlinked Affiliate Marketing
Non-linked affiliate marketing is when the affiliate acts as a general advertiser or promoter. They are not associated with the affiliate brand, product, industry, or niche, and can promote a wide range of affiliate products to multiple audiences.
Non-linked affiliate marketers often use pay-per-click (PPC) advertising campaigns to reach customers on social media and search engine results pages .
2. Related Affiliate Marketing
Related affiliate marketing is the practice of promoting products or services that are relevant to an affiliate's audience. An affiliate in this category has invested resources into building a following through blogging , YouTube , TikTok , or other types of content marketing .
Related affiliate marketers can be influencers , canada phone number for whatsapp making them a trusted source for recommending products.
3. Affiliate marketing involved
Involved affiliate marketing refers to creating content that features an affiliate product or service. This could be a product review, tutorial, or other content that demonstrates the benefits of the product.
Many involved affiliate marketers gain a reputation for their trustworthy and unbiased product recommendations. Gaining the trust of an audience is a sustainable way to build an affiliate marketing business .
An annual review of hiking gear containing images of stoves, jackets and chairs being tested.
GearLab has built a reputation for its in-depth reviews of outdoor gear and has monetized its content with affiliate links. GearLab
Advantages and disadvantages of affiliate marketing
Spending on affiliate marketing surpassed $8 billion in 2022 and continues to grow. For creators, it’s a low-cost way to start a business that almost anyone can try.
Before you dive in, consider these pros and cons of affiliate marketing.
Advantages of affiliate marketing
Easy to run
In affiliate marketing, the main goal is simple: refer customers to your partner retailer. Affiliates can focus their efforts on marketing and leave other difficult tasks, such as product development and order fulfillment, to the retailer.
Low investment and risk
Joining an affiliate program is usually free of charge. Once an audience is established, affiliates can begin earning money by promoting a product without additional investment. This can lead to a (relatively) passive income from commissions.
Ability to scale
When successful, affiliate marketing can increase revenue without requiring additional employees or resources. Affiliates can introduce new products to their audience, negotiate higher commissions, or reinvest profits to expand their reach.