In Digital Marketing , developing strategies based on guesswork is the worst thing you can do. Tools like Google Trends help us to actually identify trends , seasonality and changes in habits so we can make decisions based on data .
From there, it is possible to produce content that truly delivers value , optimize your performance campaigns and even anticipate trends.
Want to better understand what Google Trends is and how you can use it? Check out these tips we’ve put together for you!
Meet Google Trends
Google Trends is a tool that has been around since 2006. It allows you to track the search volume for a keyword over time.
This allows you to understand the seasonality of argentina email list your segment and even the demand for a specific product or topic. After all, the data displayed comes from Google's own database, which is the most widely used search engine on the internet.
The coolest thing about Google Trends is that you can filter your analysis by country , category and type of search . In other words, whether you want to see searches for images, videos, shopping or text.
How to use Google Trends in your strategy
Google Trends provides valuable information and, best of all, it is free . Therefore, you can use the tool to optimize your marketing actions, generate insights and even launch products and services.
1. To create relevant content
Google Trends shows you which topics people are searching for the most and which are trending at the moment. This gives you access to valuable information to create highly relevant content for your personas.
When we identify that searches for a particular subject are increasing, it is possible to get ahead and prepare very complete material to address that topic.
Furthermore, you will be much more accurate in your content production, since you will deliver to people what they really want to know.
2. To optimize campaigns and SEO
The tool also allows you to compare two similar search terms, such as “men’s dress shoes” or “men’s loafer shoes”. This information is valuable for optimizing Google Ads campaigns and SEO work on your website.
Based on this analysis, you can improve your bidding strategy, stop sponsoring expensive words that don't bring results, and focus your website optimization on the terms that are actually used by your audience.
3. To identify market seasonality
Every business has some seasonality throughout the year. However, the seasonality on the internet may be different from that observed in physical locations.
With Google Trends, you can evaluate the search history of relevant terms to identify when there is a greater demand for your products and services. This way, you can increase your advertising at the right times to make the best use of your marketing budget.
4. To design future scenarios
Since the tool allows you to view search history, this data can be used for sales or demand projections.
This way, you can set more realistic goals and distribute your marketing budget more appropriately so you don't miss out on opportunities.