There are increasingly smarter algorithms on your phone. Algorithms that are just as good at recognizing videos and photos as they are at recognizing text. Better algorithms provide a better timeline, newsfeed or whatever you want to call it. For example, if you are in the office (location!), you will not see that not safe for work video on Facebook due to context-sensitive filtering. The algorithm knows that you are into extreme sports, but never click on the #fail videos. So you will not see those in your newsfeed.
Speaking of image recognition… It seems likely to me, in line with smart algorithms, that in the future, based on photos you have collected on Pinterest, for example, you will see custom-generated purchase suggestions in the advertisements on that platform. If you collect a lot of little black dresses , the advertisements will be similar. You will probably also see advertisements on Instagram by then based on the content of the photos you post on your Instagram (Stories) feed. After all, smart algorithms will be able to recognize images and videos just as well, just as they are now able to
In this entire article you can already taste it, artificial hospitals email list intelligence will play a major role in the social media of the future. Algorithms will be just as good at recognizing photos and videos as they are now at recognizing text. More and more smart algorithms will appear in your phone. If you need them, they can watch and think along with you. By the way, I am not closing my eyes to the privacy issue. In the future, we will have to be even more alert to what companies know about us. We will have to ask ourselves even more sharply : all that user-friendliness, efficiency and customized entertainment, what do I actually want to give up for it?
I mentioned it in my previous article : social commerce is becoming more and more mature. For example, it is becoming easier to buy products or services directly on a social media platform. And for the marketer, the advertising and analytics options are becoming more extensive and streamlined. However, it will become increasingly expensive for business users to reach an audience on social media in the future. Facebook will never become a paid-only platform, but it will want to earn more money on the lock-in that many companies have on that platform.