Where is your brand positioned? How do your customers see it? What is their opinion? Now more than ever, you need to know the answers. Uzink's branding consulting team reveals the key indicators if you want to design a market study for a company.
Table of Contents
From the general to the concrete
5 key indicators in a company's market study
Spontaneous knowledge.
Top of Mind.
Market penetration.
Brand attribute analysis.
From the general to the concrete
Market research has traditionally been an excellent tool for detecting business opportunities. It is a common practice when we are faced with the launch of new businesses, products or services . It is also a korea whatsapp number positive methodology for monitoring the evolution of our company's objectives . Many companies carry out annual market research to have a better action map on which to define their strategies. Remember, you can only improve what you can measure.
The scope of the points to be investigated can be very varied. The methodology, both qualitative and quantitative, can also be different. However, when we talk about a market study of a company we must be clear about the key indicators that must be analyzed.
5 key indicators in a company's market study
There are many valid indicators to test the position and evolution of your brand. Some of the most notable ones:
Spontaneous knowledge.
Percentage of consumers who mention your brand, regardless of order and without offering a choice of answers, when asked about your activity.
Spontaneous knowledge in marketing refers to the level of awareness or familiarity that consumers have with a brand, product or service without the need to be directly exposed to advertising or marketing messages. It is the knowledge that arises naturally or spontaneously in the minds of consumers as a result of their previous experience, indirect exposure to the brand or social influences.