Sun, heat, longer days… In summer, it’s nice to go out and enjoy the good weather. Brands know this and take advantage of it. More and more companies are opting to carry out different and eye-catching actions on the street , close to their public and with a fun and relaxed tone. At Uzink , experts in marketing consultancy, we believe in street marketing as a different and effective way of communicating, essential in the strategies of today’s brands. That’s why we explain what it is and present some examples of street marketing.
Table of Contents
How to do Street Marketing in summer?
3 Street Marketing examples that we like
“Europe is next door” by SNCF
#Cheesestorming. Don't let them fool you with cheese in Medina del Campo
Deliveroo arrives in Madrid
How to do Street Marketing in summer?
Brand or product presentations , awareness campaigns, fun korean mobile number brand-building activities... There are many reasons why marketing or branding actions can be carried out on the street.
First of all, it should be noted that the main objective of street marketing is to surprise and capture the attention of passers-by. Therefore, we must carry out creative and direct action in crowded places, such as in summer, beaches or tourist areas.
To ensure that this action does not remain only in that space and time, it is important to record it to share it through social networks, such as the following examples of street marketing in summer.
3 Street Marketing examples that we like
“Europe is next door” by SNCF
The French railway company SNCF surprised by placing mysterious doors in different places on the streets of Paris. When people opened them, on the other side they saw another European city with people interacting with them. Original and fun, with the aim of promoting travel around Europe.
#Cheesestorming. Don't let them fool you with cheese in Medina del Campo
The aim of the event is to raise awareness of the value of artisan cheese. The action consisted of distributing pieces of wood in the shape of cheese on the streets of Medina del Campo (Valladolid). Once people came to get the “cheese” they were also given a napkin with the message to be communicated.