How to attract the optimal number of leads to your clinic at an affordable price

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Content
Hypothesis 1. Bring cheap leads for common queries
Hypothesis 2. Find cheap leads using the Yandex.Audience service
Results
Digital agency VBI was looking for new advertising sources to attract clients to a medical clinic. With the help of CoMagic, it was possible to quickly estimate the cost of a lead and change the strategy of the advertising campaign.

Client

A medical clinic with a network of branches near telegram cambodia metro stations. The institution provides a wide range of services at average prices on the market.

Task

Reduce the cost of conversion without using branded traffic.
On behalf of the advertising agency, a project group worked on the task, which put forward several hypotheses and tested them step by step.

Initially, specialists created a pool of campaigns with geo-queries, for example, "clinic metro polezhaevskaya". Leads from these campaigns turned out to be cheap, but their number was severely limited due to the low frequency of key phrases.


Hypothesis 1. Bring cheap leads for common queries