GDPR at Frankwatching: the steps & pitfalls
This is how your privacy statement is GDPR-proof
GDPR: How to make your privacy statement understandable [5 tips]
Get your webshop ready for the AVG/GDPR [handy action plan]
The GDPR points of attention for digital marketers
facebook analytics
Facebook: less reach & more advertising
In addition to the Cambridge Analytica scandal, Facebook was also marked by declining reach this year . Facebook prioritizes posts from users’ friends and family, while content from companies received less priority. The type of content you post is also important. Engagement and user conversations under your posts are good indicators of success. To achieve this, you should (once again) create content with the primary goal of helping the reader. In addition, hooks can also give your reach a significant boost – provided you get the timing right.
While organic reach has dropped dramatically for most business pages, this is not the case for ads. If you are not yet advertising on Facebook, it is a good idea to look into this. You can create specific ads, but you can also promote your regular posts. Read this article to find out what the difference is between the two and which one best suits your goals. However, you cannot simply be sure that your ad will be accepted: Facebook regularly rejects ads. It is good to know what Facebook's review process looks like to prevent your ads from being rejected.
Are you already working with Facebook ads? Get iran telegram data more return from your ads by optimizing the target group definition. You do that with lookalike audiences .
Let's recap:
5 tips for interactive content on the new Facebook
What is the difference between promoting a Facebook post and advertising?
Why is a Facebook ad rejected?
Get more out of your Facebook ads with lookalike audiences
Instagram product tagging
Social updates for marketing
The social channels were not idle in the first part of 2018. In addition to Facebook, Instagram and WhatsApp also came with various updates. We would like to highlight a few nice ones.
An update of Instagram offers great opportunities for webshops. You are no longer limited to a single link in your bio. It is possible to tag products in your content, allowing users to click through directly. In order to activate Instagram Shopping , you must meet a few conditions. Think of converting your account to a business profile and creating a Facebook catalogue that you link to your account.