Promote strategic partnerships

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Many people think that a podcast requires expensive equipment. But that's not the case. A good quality microphone and camera are enough to get started.

More importantly, you need to identify topics that appeal to your target audience.

Interviews with industry leaders, other podcasters, and business people (who are not your direct competitors) can expand the reach of your podcast. Also promote your podcast on your blog, social media, and newsletters.

A good example in this context is DagsHub, a platform for data japan auto whatsapp number south africascientists specializing in open source tools, which is accompanied by a podcast called The MLOps . The topic of the podcast is the implementation of machine learning models in practice. This in turn helped DagsHub to build an active community of data scientists, who are also the target audience of the platform.

Make email marketing campaigns more personal
Email marketing remains one of the most cost-effective marketing strategies for SMEs. Email allows them to connect directly with existing and potential customers, making this marketing channel an excellent ROI.

However, run-of-the-mill newsletters with generic content, product recommendations and offers will be obsolete in 2023. Instead, you need to adapt your email marketing to different customer segments.

This is of utmost importance - after all, 62 percent of consumers will turn their back on a brand that does not offer them a personalized customer experience. This individualization is therefore one of the most important marketing automation trends in 2023 .

However, personalization doesn't mean simply adding the person's name to the subject line or email; it means tailoring your campaigns to leads and customers at different stages of the sales funnel.

A feature-rich marketing automation platform like Act! can help you do this. Act! allows you to send personalized emails based on each person's interactions with your previous campaigns. This way, you take each person on a personalized "journey" based on their needs, online activity, and interests.