You can automatically suggest an alternative product. Or the same product, but from a different warehouse or production location. Possibly in a smaller quantity than the delayed order, but with a fixed delivery date that prevents serious problems for your customer. In this way, you contribute to solving a problem in a personal way, without the customer having to call you for this.
Personalization does not take away any rights from the seller. In complex situations, sellers can be a valuable extension of the personalized alternatives offered. Whether the buyer email hong kong responds to your offer is then of secondary importance. In any case, you have shown that you are helpful and authoritative, and this is what builds trust.
Tips for Personalization in B2B
1. Homepage
There are many ways to personalize the homepage. Often the homepage is the page the customer first lands on, so it's a good time to welcome them! By letting the customer log in, or choose a goal on the website, the system recognizes this. This allows the customer to see a dashboard with information that is specifically intended for him or her, for example.
Also read: Time for action! Make your B2B marketing digitally mature in 2023
Think of stock warnings of frequently ordered products, or the status of orders that the customer has placed. This way you show the customer that you recognize them and make the journey on your webshop easier.