Societal Marketing Concept: Finally, the societal marketing approach takes the marketing concept and extends it beyond the individual customer. With this approach, in addition to meeting the needs of the customer, the organization aims to improve their overall well-being and that of society.
The best approach for a given organization will depend on factors such as the markets it wishes to enter, the competition, the needs and values of the target customer, and the saturation and sophistication of its target market. It is up to the marketing department to make a choice.
Marketing Management Resources
Looking to improve your strategy, decision-making, and leadership skills as a manager? The following marketing management resources will help you save and learn.
Marketing management books
Principles of Marketing by Philip Kotler: Philip Kotler is called "the godfather rcs data canada of modern marketing," and this book is a textbook worth reading. It introduces you to the marketing process, explains markets and consumer value, and helps you create your marketing mix and marketing plan.
This is Marketing by Seth Godin: Seth Godin is a business and marketing expert who has written more than a dozen books on how these fields have changed over the past few decades. "This is Marketing" is an overview of the comprehensive approach and ideas developed in his previous works and helps marketers adapt to changing markets and audiences.
“Obviously Awesome” by April Dunford: “Obviously Awesome” is a comprehensive dive into product positioning so that the rest of the marketing process is simplified. As a market positioning and strategy consultant, April Dunford has developed a simple, repeatable process for finding the best way to position and market a product—one of the more elusive (and therefore less frequently mentioned) aspects of effective marketing management.