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two Nutshell employees smile for the camera

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The three types of CRM
CRMs can be grouped into three main categories: operational, analytical, and collaborative.

Operational: These CRMs focus on streamlining the day-to-day sales and marketing operations of a business.
Analytical: These CRMs focus on gaining customer insights by analyzing their preferences and behaviors.
Collaborative: These CRMs focus on facilitating communication between team members so that they can better work together on key sales tasks.
Most modern CRMs have features that encompass all three types, so there’s no longer a pressure to decide on just one.

Recommended reading: What Does a CRM Do?

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SAVE YOUR SEAT

What is a CMS?
A content management system (CMS) is used to kuwait mobile numbers create, edit, and publish content on your website with a user-friendly interface that requires no coding skills. A CMS is one of the first tools you need to set up your website.

A CMS’s key features include content publishing and management, website site security, and extension (or integration) capabilities.

Think of it as the central hub of your website’s content—from codes and page templates to text and images that site visitors see. A CMS makes it easy for you to update your website with new products, blog posts, or landing pages for your latest campaigns.

Some CMS examples include:

WordPress
Joomla
Drupal
Shopify
What’s the difference between a CRM and CMS?
Both CRM and CMS software can help grow your business, but they serve different purposes.

A CRM stores customer information and helps nurture customer relationships, while a CMS enables you to update your website and create pages. Together, they provide a pleasant journey for your prospects and customers.
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