Integration with amoCRM: More convenient. More precise. Better

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Content
Task number one
Solution
Problem number two
Solution
Your value
Let's draw conclusions
The integration of CoMagic and amoCRM allows you to fully track the effectiveness of your advertising: from expenses to sales. Successful transactions are transferred to CoMagic automatically and complement the End-to-End Analytics report.

However, we found cases where the standard integration telegram filipino girl functionality was not enough. Your feedback helped us set specific tasks to improve the integration and solve them. The general director of the Planeta Dverey chain of stores, S. I. Shcherbakov, spoke in detail about what can be changed.

Task number one

Shcherbakov S. I., General Director of the Planeta Dverey chain of stores

The main flow of our clients comes through the website: the client explores the website as a kind of product catalog, then either buys through the website or comes to the salon. Therefore, our main task is to drive as much traffic to the website as possible and convert it into buyers. At the same time, it is important for us to understand the effectiveness of each advertising channel - whether the income exceeds the expenses. This task is solved by end-to-end analytics .

The exact advertising costs are reflected in CoMagic, and with the help of amoCRM we receive feedback in the form of successfully completed transactions. But at the moment, it is not the net profit that is transferred from CRM, but the total amount of the transaction.

For example, we sold a door for 10,000 rubles, and the cost price of this door is 7,000 rubles. The transaction amount is pulled up to 10,000 rubles, while our real profit is 3,000 rubles. Thus, the calculation is not objective.

Yes, all products have different profitability. But we are ready to manually enter the profit from each transaction. In this case, such an indicator as ROI will be calculated correctly and we will see a clear picture of the profitability of a particular advertising campaign.

Solution
The main flow of our clients comes through the website: the client explores the website as a kind of product catalog, then either buys through the website or comes to the salon. Therefore, our main task is to drive as much traffic to the website as possible and convert it into buyers. At the same time, it is important for us to understand the effectiveness of each advertising channel - whether the income exceeds the expenses. This task is solved by end-to-end analytics .

The exact advertising costs are reflected in CoMagic, and with the help of amoCRM we receive feedback in the form of successfully completed transactions. But at the moment, it is not the net profit that is transferred from CRM, but the total amount of the transaction.

For example, we sold a door for 10,000 rubles, and the cost price of this door is 7,000 rubles. The transaction amount is pulled up to 10,000 rubles, while our real profit is 3,000 rubles. Thus, the calculation is not objective.

Yes, all products have different profitability. But we are ready to manually enter the profit from each transaction. In this case, such an indicator as ROI will be calculated correctly and we will see a clear picture of the profitability of a particular advertising campaign.