It’s easy to see why exit-intent page takeovers work

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Not running your store on Shopify? No problem. Other ecommerce platforms have released similar plugins, too. Consider the Direct Checkout for WooCommerce plugin if you run your store on WooCommerce, or One Step Checkout in Magenta.

Customer retention isn’t a new trend for 2025, but like customer loyalty, no article discussing ecommerce marketing and sales would be complete without its importance. In fact, the oft-repeated fact is that it costs five times more to acquire a new customer than to retain an existing one.

That’s a huge difference! With that in mind, making sure you keep your loyal customers happy gives you the best chance of keeping them for life. The result? More revenue!

E-Commerce Trends Bonus Tip #2: Exit Intent Popups
exit intent popup
One last bonus tip before you go – exit intent page takeovers! These are some of the biggest ecommerce marketing trends, stemming from the concept of cart abandonment, but from the page abandonment angle.

What is exit intent? Well, when someone comes to your site, europe cell phone number list they always have the option to leave. In fact, 98% of visitors leave your website without taking action. Whether they’re on your site for 30 seconds or 30 minutes, visitors will always leave – and usually, they do so by clicking the URL bar to type in a new site to visit. This is where exit intent comes into play! With the Hello Bar, you can set up a page takeover to happen right as a visitor is about to leave your site. You’ll get one last chance to entice customers by offering a last-minute discount or simply collect their email address so you can invite them to visit again using a follow-up email campaign . It’s genius.

Putting an awesome offer in front of customers just as you’re starting to lose their interest works. It lowers your site’s bounce rate, increases your chances of making an online sale , and worst-case scenario, if your exit intent doesn’t work, there’s no harm done – your visitors are gone.

Exit intent takeover pages are definitely a marketing trend worth checking out. No sales funnel is complete without them. Here are some ideas on how to create your own exit intent takeover page .