Landing Page Design: Principles and Features

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the end and ideally perform an action, or just glance at it and close it. Therefore, it is worth trusting the landing page design to competent specialists. Such as those of Fractus.

Why Landing Page Design Is So Important
Landing page – a lead capture page or landing page developed for a specific target audience. It pursues one goal: to encourage the consumer to take action. And not only to buy a product or service. Possible options: subscribe to a newsletter, follow a link, register, leave your details. Unlike a one-page business card site, here the mandatory item is a call to action, supported by a button.

The gist is this: one page – one sentence – one action. If there are several sentences, the user will get confused.

Two approaches are used when creating a design: either a template or unique developments (that is why the price of a landing page design differs). But in any case, a corporate style is traced.

Why Landing Page Design Is So Important

Landing Page Structure
The key elements of a one-page site are:

Header . Logo, company name, phone number, address.
Product with a photo , a call to andorra email list 24290 contact leads action button is required .
Advantages : It clearly shows what the customer will receive by performing the action.
Feedback . Here are answers to frequently asked questions, objections, and the opportunity to ask a question.
Reviews . Real ones are better than fictitious ones: they inspire more trust.
Design principles
Minimalism runs through the landing page design like a red thread. Although there are quite a few elements used. But the landing page design provides for their harmonious combination and measure.

Style . Should correspond to the essence of the proposal and be close to the target audience.
Images . Illustrate the essence of the offer. Should be bright, catchy, but not flashy, causing a desire to purchase the product/service.
Colors . It is recommended to use no more than three or four, and they should be compatible with each other. If the page is in subdued colors, bright spots look great on it.
Fonts . Limit – three types. By default, readable, compatible with each other and with other elements.
Text . Short and concise will attract attention, lengthy will repel. A catchy, readable, informative title is ideal.
Button . Should be placed on the first screen, with subsequent duplication. Rectangular shape works best. Orange, green, yellow colors are considered optimal.
Air . An essential attribute that makes information easier to perceive and makes each element stand out.
Fields : Should be easy to fill in and contain basic information.
The main thing is no pop-ups. They can ruin the most creative landing page: they are very annoying.

Design principles

Where to order
Are you looking for someone to order a landing page design in Cherkassy? We will create it exclusively for your tasks. Our designers know their business, know how to listen to the client, and are attentive to details. You will receive not just a unique solution. This will be an adaptive page that displays correctly on all devices. Together with an attractive design and information content, this approach will ensure traffic and increase sales.

The cost of the landing page design will depend on whether it is a custom development or template schemes were used. But even in the latter case, the design will be attractive.

Don't waste time, order a landing page design now! It will pay off handsomely. All you have to do is enjoy the increase in sales.

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